How does Dutch Bros define its company culture?

Dutch Bros defines its company culture as fun, energetic, and community-oriented. This reflects the company's commitment to creating a positive and enjoyable environment for both employees and customers. The emphasis on being energetic captures the lively atmosphere that Dutch Bros aims to promote at their coffee stands. Additionally, the community-oriented aspect highlights their desire to engage with local communities, build relationships, and support local events and initiatives. This dynamic culture influences how employees interact with each other and with customers, fostering a sense of belonging and teamwork.

In contrast, other choices portray a more rigid or traditional atmosphere, which does not align with Dutch Bros' identity. A corporate and structured environment would imply a hierarchy and formality that contradicts the laid-back, friendly vibe central to the brand. Similarly, a highly competitive and individualistic culture would detract from the collaborative spirit the company values. Lastly, a formal and traditional culture would also conflict with their focus on fun and engaging customer experiences, which are key to their brand ethos.