How does Dutch Bros handle customer service training?

Dutch Bros emphasizes the importance of exceptional customer service as part of its brand identity, which is why the training approach focuses on comprehensive onboarding and ongoing development programs. This method ensures that employees not only receive thorough instruction when they first join the company but also continue to develop their skills and knowledge over time.

Providing comprehensive onboarding helps new hires understand the company's culture, values, and expectations, enabling them to deliver the quality of service that customers expect from Dutch Bros. Ongoing development programs further enhance employees' skills and keep them engaged in their roles. This continuous training reflects the company's commitment to maintaining high standards of customer service and supporting their team members in personal and professional growth.

The alternatives do not capture this holistic and forward-thinking approach to training, as minimal training sessions, only beginning training, or self-training modules lack the depth and support that comprehensive programs offer. By prioritizing continuous education and development, Dutch Bros fosters a customer-centric culture that consistently meets and exceeds customer expectations.