How does the Dutch Bros Manifesto address health and wellness?

The Dutch Bros Manifesto emphasizes health and wellness through a commitment to provide options that cater to a variety of dietary needs and promote balanced choices. This approach acknowledges that customers have different preferences and requirements when it comes to their health, allowing for inclusivity. By offering a range of beverages, including those made with alternative sweeteners, dairy-free options, and other health-conscious ingredients, Dutch Bros supports its customers in making informed decisions about what they consume. This strategy aligns with modern health trends where consumers increasingly seek flexibility and variety in their food and beverage choices while still enjoying their favorite treats.

Looking at the other choices, offering organic ingredients exclusively would limit the variety available and might not meet everyone's taste or dietary restrictions. Focusing solely on low-calorie beverages might neglect the broader spectrum of options that many customers seek. Finally, the elimination of all sugar from the menu would not only restrict choices dramatically but could alienate those who enjoy sweeter drinks, thus failing to recognize the diverse preferences of Dutch Bros' customer base.