What does "Make it epic" refer to in Dutch Bros culture?

"Make it epic" embodies Dutch Bros' philosophy of striving to go beyond basic customer service and actively working to exceed customer expectations. This principle emphasizes creating memorable experiences for customers, not merely fulfilling their requests but enhancing their interaction with the brand. By aiming for an "epic" experience, Dutch Bros encourages its staff to engage positively, offer personalized service, and foster a strong community connection.

The other options highlight important aspects of customer service, such as meeting basic needs, ensuring quick service, and adhering to standard procedures, but they do not capture the essence of making every customer experience extraordinary. "Make it epic" is about elevating service to a level where each customer feels valued and special, reflecting the brand's commitment to outstanding service rather than just satisfactory interactions.