What does the phrase "spread the love" signify at Dutch Bros?

The phrase "spread the love" at Dutch Bros signifies the company's commitment to sharing positivity and kindness with both customers and within the community. This reflects the core values of Dutch Bros, emphasizing the importance of creating a welcoming and uplifting environment. The idea behind this phrase is that the staff is encouraged to foster genuine connections with customers and to contribute positively to their communities. This approach not only enhances the customer experience but also promotes a strong, supportive workplace culture.

By prioritizing kindness and positivity, Dutch Bros aims to leave a lasting impression on customers, encouraging them to return and contribute to a sense of community. This philosophy aligns with the overall mission of the company to cultivate relationships based on good vibes and a friendly atmosphere, distinguishing it from businesses that may focus solely on competition or personal gain.