What is the primary audience referred to as 'custies'?

The term "custies" is a playful and informal way to refer to the customers of Dutch Bros. It reflects the company's culture of creating a sense of community and connection with their patrons. This term is an integral part of Dutch Bros' branding and customer service approach, emphasizing the importance of building relationships with customers beyond just a transactional interaction. The focus on "custies" aligns with Dutch Bros' commitment to providing an exceptional customer experience and fostering loyalty among its clientele. In this context, it highlights how the company prioritizes customer engagement and satisfaction.