Which of the following is a core value included in the Dutch Bros Manifesto?

Quality is a core value included in the Dutch Bros Manifesto because it emphasizes the importance of serving high-quality products to customers. This focus on quality reflects the commitment to ensuring that each drink and experience is exceptional, aligning with the company’s mission to provide not just a product, but a memorable experience for customers. By prioritizing quality, Dutch Bros aims to foster customer loyalty and satisfaction, which ultimately contributes to the brand’s overall success and reputation in the coffee industry.

The other options, while important aspects of business strategy, do not align with the core values highlighted in the Manifesto. Profitability, innovation, and expansion are tactics or goals that can support a business but are not foundational values in the same way that quality represents the essential commitment to customer experience and product excellence.